Since June 2023, Get Down has worked with the Brussels association Freestyle Lab on its press relations through the development and implementation of strategies and action plans (drafting of a press release and a press kit, organization of interviews, etc.) .

Freestyle Lab is the Brussels freestyle hip-hop dance association, founded by Anissa Brennet, which supports Belgian dancers since 2016, contributing to their development, professionalization and artistic visibility.

Freestyle Lab is aimed at freestyle hip-hop dancers who learn dancing in a self-taught manner, often practicing in public places, due to a lack of access to dance classes or rehearsal rooms. Therefore, the offered activities main objective is to create an ideal environment, promoting encounters, talks and the development of the Belgian hip-hop freestyle community.

All year long, the association organizes numerous events which bring together hundreds of freestyle dancers, of all styles, all ages, all levels and from all social backgrounds. The association organizes free weekly training sessions as well as workshops. On top of that, there are events such as battles (including the 4AS hip hop battle), summer camps in July and August (Freestyle Lab Summer Camps), and even jam evenings.

Currently, to its credit : 6 camps, 10 battles, 31 workshops, 18 jam sessions and more than fifteen events in collaboration with various partners.

Thanks to its large collective, the association and the participating artists share their talent and passion through freestyle performances during events, activities, workshops or initiations, the creation of tailor-made events and their diffusion via a large network and, through  their expertise as dancers and activists in the sector.

Concretely, what does Get Down do for Freestyle Lab ?

Our team has developed PR strategies in order to give more visibility to Freestyle Lab activities within the local media landscape.

Currently, we got :

• an interview on BRUZZ Radio broadcasted on last June
• 3 reports on TV :
  – RTBF La Trois – show “Les Niouzz” (Sept, 1rst and 12th 2023)
  – 6 p.m TV news on BX1 (Sept, 15th 2023)
  – RTBF La Trois – show “Plan Cult” (broadcasting planned on October, 27th 2023)
• Echoes on RadioCampus Instagram account
• Interview of Anissa Brennet published in La Libre Belgique (Sept, 11th 2023)
  
  … To be continued !